Common issues we uncover
Examples inspired by real store analyses
Add 'Best Seller' Badges to Collections
Pogo-sticking is high. Users click a product, realize it's not what they want, go back, and click another. This friction kills momentum.
Shoppers from Instagram are overwhelmed by choices. They need direction. The current grid is just a list of products without social proof or 'Best Seller' context.
High volume of back-and-forth traffic between the Collection page and Product pages without adding to cart.
Add 'Best Seller' and 'Top Rated' badges to your top 5 products in each collection. Consider adding star ratings visible in the grid view.
Pivot Homepage Hero to 'Gift Guide' Focus
Users are landing on Home and wandering into the 'Clearance' section where sizes are broken, leading to frustration and exits.
The 'Winter Clearance' banner is great for value hunters, but holiday shoppers from Facebook are looking for 'Gifts'. The current Hero CTA is generic, causing 60% of traffic to scroll past without clicking.
Traffic flow shows 600 users going Home -> Winter Sale -> Exit. We need to divert them to the full-price, high-inventory Gift Guide.
Replace hero CTA with 'Shop Gift Guide' and move Clearance banner below the fold. Create dedicated gift landing pages for each audience.
Last‑mile dropoffs on collections are costing adds to cart
Your collections are doing the job of exploration, but they're not acting as transactional springboards. Shoppers browse products but don't get a quick way to commit — missing "Add to Cart" buttons and value anchors make them wander instead of buy.
Collections are where shoppers scan and decide. Without Quick Add buttons, you force extra taps into individual product pages. That friction reduces add-to-cart rate and suppresses impulse purchases on accessories and bundles.
Both /collections/all (Shopper Density: 17.02, Routing: 0.028) and /collections/accessories (Density: 12.27, Routing: 0.018) are high-traffic hubs that should be feeding /cart — but shopper journeys loop within browsing instead of advancing to checkout.
Add 'Quick Add' buttons on collection grid items. Display price and key variant options (size/color) inline to reduce clicks to purchase.
Add Shipping Deadline Countdown to Cart
Users check the cart to see shipping costs, see it's empty, and leave because there is no urgency to act now.
The Empty Cart page is a dead end. During the holidays, this is where you should be creating urgency about shipping deadlines.
320 sessions hit the cart, but 180 bounced immediately back to the home page without action.
Add a shipping deadline countdown banner to cart. For empty carts, show recently viewed items and 'Customers also bought' recommendations.
Every store has untapped sales.
Small fixes unlock them.
Find the ones waiting in yours.
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WEBSITE PERFORMANCE SCORE
Your store's overall health — scored out of 100. Based on how well visitors flow toward purchase.
SHOPPER SCORE BY SOURCE
Not all visitors are equal. We score each traffic source so you know which channels bring buyers vs. browsers.
- →Shopper Score by source and campaign
- →Which channels are working, which are wasting spend
JOURNEY ANALYSIS
We map how shoppers actually move through your store. Where they flow. Where they loop. Where they leak.
- →Shopper density: which pages get attention
- →Routing: how traffic flows (or doesn't) toward checkout
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PRIORITIZED RECOMMENDATIONS
5-10 specific issues, ranked by impact. Each one includes:
- →What's happening (with screenshots)
- →Why it matters
- →Evidence from your journey data
- →Exactly what to fix
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